Bringing creative web design and animations to the healthcare industry

I lead the web design and user experience of the Industry Impact site, working with a developer, creative and art directors, and account manager as a team. A client of SevenTwenty Strategies wanted to show how the biopharmaceutical industry creates a strong economy and a healthier America. By implementing vibrant colors, minimalist typography, and eye-catching animations, this site hold the viewer’s interest and educates on the biopharmaceutical world’s importance on daily life. View the site here.

The interactive map allows users to select a state and view the positive economic affects the biopharmaceutical industry has on that state. The numerical data animates in as the user scrolls to each of the four sections.

The Our Story page redefines the postive affect of this industry at a more emotional level, touching the users with subtle illustrated svg animations and personal videos.

Wireframes above show the early phases of the site structure.

Exploring the world of a fully branded event campaign

Every year the University of Maryland has a one-day open house celebration with over 400 educational, family-friendly, and interactive events. As the lead designer for the 2015 Maryland Day campaign I was responsible for branding and designing all media for the event including a 20 page program, posters, shirts, and updates to the online presence. Over 100,000 alumni, students, family members, and fans attended the event in 2015.

The poster for Maryland Day utilizes flat vector art and consistent colors to represent the large variety of events in a fun and playful way. The illustration also connects to the Maryland Day tagline “Explore our WORLD of fearless ideas”. The poster doubles as a map which was designed for users to easily get around campus to different zones of interest.

The Maryland Day website uses a modular layout and works with content hierarchically to help users find the important information, such as directions and the event guide.

Website shown on a mobile device.

The detailed program shows a listing of all events and vendors in an organized, easy to scan format. This piece involved using special paragraph styling in InDesign to make editing easy. Event information and content changed often up to the day it went to print.

An intents dining experience.

The restaurant Foroast provides an intense (as well as in-tents) dining experience, with a gourmet spin on camping fare. The patrons at Foroast have the opportunity to dine in tents under the stars, campfire included. Using wood grain embossed paper and an innovative twig binding method gives the work appropriate visual appeal. Laser engraved products such as the s'mores kit and wooden invitations show attention to detail.

Campus Recreation Center Rebranding

This rebranding campaign for the University of Maryland's recreation center was created to improve the interior of the facility and present the rec center as a cool place for students and staff to workout. This pitch was to change the name Campus Recreation Services to Programs for Wellness and Recreation (PWR).

An interactive publication designed to introduce propspective students to the University of Maryland

The UMD viewbook entices viewers by using unique design methods, such as fun student doodles and handwriting dispersed throughout a traditional grid layout. Layar, an augmented reality app, is used to allow users to interact with certain pages by scanning them on their devices. Some are set up to play videos, while another is built to display an interactive map to explore D.C. Other unique printing effects that make this viewbook stand out inlcude fold-out pages, glow in the dark ink, and a clear foil-stamped cover. I was the lead designer on this project with supervision from the art and creative directors.

Making thermostats family friendly

A smart thermostat that learns from a user’s daily life can change a home’s efficiency, costs and comfort. The many benefits of the Nest thermostat make it a versatile product. This interactive campaign matches each of the product benefits to a type of bird with similar attributes. Simple and vibrantly designed, the birds are used in a variety of media and appeal to audiences of all ages.

A Library Cafe

Blend is a library cafe where customers can choose a book to read while they enjoy a cup of coffee. The coffee and bookmark logo is sophisticated yet whimsical. The display was fully customized and built by myself and Kelcey Benne. Together we painted old books, glued white mugs on top of them, and laser cut a quirky headline for the storefront display. Also inlcuded are four seasonal logos and logo development sketches.

Welcome Aboard!

As the Technical Program Coordinator of Kutztown University's New Student Orientation Program, "CONNECTIONS", one of my objectives was to design and implement a fun theme. A wide range of media was designed around for this nautical campaign, which reached over 2,000 incoming students to help them dive into their college experience.